Following on from his self-produced album ‘it came to me in a dream’ release earlier this year, Toronto-based (via Kenya & Rwanda) artist Jozem continues to leave listeners stunned and gob-smacked with his captivating soundscapes via the newest cut in ‘Foreign’ which comes accompanied with some stirring visuals in the music video that centres around the core messaging of identify ones true self.
Directed by Yù (Jessamine Fok), the music video perfectly intertwines with the alluring audio on offer by showcasing Jozem in various still poses that move from image to image in line with the powerful instrumentation shifts on display. With a darkened colour palate on display, the music video maintains that mood set throughout its duration all while narrowing in on that self-discovery messaging as the climatic points of the audio intensify the imagery and scenery on offer.
“In life, with all its noise and distractions, it is so easy to just keep going with the flow that you lose sight of your purpose and forget how you got to where you are. Foreign is about being lost and getting to a juncture where you are forced to face yourself and the person you have become. You start questioning who you are and question the relationships with the people who you love. Foreign is about bravely sitting in those moments of uncertainty, letting yourself question the things that you’ve been conditioned into believing about yourself, who you should be, and how you present to the world.” – Jozem