Over the last few months Australian artist Akurei has been busy experimenting with new sounds, ideas and techniques as he began working on his next phase of releases, and this week we get to hear the first taste of that process with his latest single, ‘idk why the light’s on’.

Akurei gives us some insight below into what the last 12 months has been like for him in terms of motivation, creativity and productivity.

“I know people are likely sick of reading this – but 2020 was a crazy year. Maxwell (aka Golden Vessel) and I set up our record label sumoclic and I had the ambitious idea to release three EPs. By the end of the year, I felt like I was just really trying to keep up, so I took a little time out over the summer / start of 2021 to re-centre creatively and personally.

Part of that process was buying a few synths, which I honestly hadn’t had much experience with for my own song writing. That’s probably been the best thing I’ve done in recent years for my creativity – it was exciting again to learn how to make a sound from my head, and to even have a new audio source material to be sampling.

‘idk why the light’s on’ is the result of some carefree playing, chopping, stretching and sampling from earlier this year. It’s nice to me – that it started out of a place of exploration and fun, rather than the ambition and rigor that I usually approach song-writing from.

Lyrically, it’s a little bit of a reflection on part of being human – we say things we don’t sincerely mean, we see things that aren’t there, we try at things sometimes, we don’t try at things sometimes. It’s about trying to overcome that, I think.” – Akurei

‘idk why the light’s on’ is available everywhere now via sumoclic and Brisbane fans can catch Akurei hosting a “idk why the light’s on single” launch at Black Bear Lodge in October – more info coming very soon!

promoted by Mammal Sounds

Out now via: sumoclic
Artist Connect: Facebook | Soundcloud | Twitter | Instagram


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