Fresh off launching their own imprint Never Worry Records, DJ/production duo Snakehips have collaborated with Atlanta hip hop duo EARTHGANG for the labels first release in ‘Run It Up’, a fast-paced dance floor filler comprising infectious grooves with laid-back instrumentation that works hand in hand with EARTHGANG‘s catchy melodies.
‘Run It Up’ maintains the charismatic production of Snakehips that we’ve come to expect with every track, whereby the colourful keys intertwine with the playful bass and drums combination to splash a considerable amount of colour across the palate on offer. This allows plenty of room for EARTHGANG‘s commanding vocals to take centre stage and build off the foundations laid in the audio, therefore further heightening the vibrancy on offer throughout.
“We’ve always wanted to start our own imprint. It’s a platform to showcase some of our favourite artists and shine a light on up and coming talent that we are excited about. It also gives us a new home to release our own productions and collaborations that we just want to have fun with.” – Snakehips