Posted on by: acid stag

Ray-Ban unveils The Order of Never Hide

This year marks Ray-Ban’s 75th anniversary, and in celebration of this they have decided to give everyone the opportunity to join their non-hidden society, The Order of Never Hide.

To get started, head on over to the Ray-Ban website and join The Order of Never Hide, but before being initiated into the elite society, you’ll need to prove your worth and show them exactly what you’re made of.

To do this you’ll need to complete five ultimate challenges, each of them linked to a pair of sunglasses from the new Ray-Ban collection, that are manufactured using five innovative materials; leather, denim, velvet, titanium and metal.

Successful entrants will be awarded a 4-star trip to a super secret Order of Never Hide initiation event in Sydney, Australia.


The Order of Never Hide is a movement established by humans, for humans. It’s about individuality and the freedom of being comfortable in your own skin.

If you find yourself stuck for ideas along the way, let Chromeo show you why they are smooth as velvet.

Ray Ban - acid stag1

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